HealthcareSoleFit Solutions – Market Validation & Product Strategy for a Digital Foot Health Platform
Market Research, Product Strategy, Competitive Intelligence, GTM Strategy
2 Months
Hong Kong
SoleFit Solutions
Problem Statement
SoleFit Solutions needed rapid market validation and product strategy support to develop a digital foot-health platform and move from concept to prototype in a highly competitive medtech market.
About The Client
SoleFit Solutions is a Hong Kong-based digital health startup incubated under a government-backed incubation program. The company is developing an AI-enabled foot health platform that combines mobile foot scanning, personalized health assessments, and digitally manufactured custom insoles. As an early-stage venture, SoleFit required market insights to refine its product strategy and accelerate commercialization.
Our Approach
We implemented a structured market validation and product strategy framework by:
- Reviewing product concept and proposed functionalities
- Defining customer personas and key pain points
- Analyzing market trends and technology landscape
- Mapping competitors across foot health ecosystems
- Identifying market gaps and differentiation opportunities
Outcome / Solution Delivered
- Delivered comprehensive market, competitor, and technology intelligence
- Identified key product features and differentiation opportunities
- Developed strategic recommendations for target segments and market entry
- Provided a clear roadmap to accelerate prototype development and commercialization
