Eurorepar Market Entry Consulting & Enablement

Problem Statement

ERCS, even though a brand with global presence, is a late entrant in the mature Indian automotive aftermarket. Therefore, standard market entry strategies in the segment were not yielding the expected results. Eurorepar needed a partner to understand the market and plan a strategic and efficient entry and expansion strategy along with partner enablement support.

About The Client

ERCS is Stellantis' global multi-brand automotive service network, established in 2002 and operating across 30+ countries with thousands of service centers worldwide. Backed by Stellantis, one of the world's largest automotive groups (€150B+ revenue), ERCS sought to accelerate its expansion within India's fragmented automotive aftermarket.

Our Approach

We acted as an extension of the ERCS team by:

• Identifying and prioritizing target markets through secondary and primary research
• Qualifying workshops and distributors through strategic fit assessments
• Conducting outreach, follow-ups, and partner engagement
• Enabling ERCS to move efficiently to LOIs and agreements with partners